Build it and they will come...or will they? What happens after you open for business.

By Joanie White-Wagoner

So, you’ve finally had the ribbon-cutting ceremony on your new hospital or health clinic.

You’ve wrapped up all the media events and private tours with major donors and community leaders. Now it’s time to get to work.

Through all of the market studies, building planning and ongoing construction, you’ve dreamed of this day – when your capital project is actually providing care for patients.

This is where the rubber meets the road: Integration.

When you open a hospital, you have to make sure what you promised the community is actually what you are doing. Sometimes there is a blur between what you said a year ago and what is happening now. As a leader in the hospital you’ve got to make sure everyone is sharing the same vision you are.

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