The Branding Blog for Healthcare Leaders

Your hub for healthcare branding insights.

Explore our blog for expert insights, tips, and thought leadership in healthcare branding.

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Mike McBride Mike McBride, FACHE Mike McBride Mike McBride, FACHE

Can our Board be better? A few considerations

By Mike McBride

The best healthcare boards are dedicated to the success of the organizations and communities they serve, have a sincere hunger to stay up-to-date and informed about industry standards and stay curious about emerging trends. Board members have to be well educated on the issues, well prepared for generative discussions, and be mindful of the interests and concerns of stakeholders.  Being a contemporary healthcare board member demands a great deal and, in turn, can provide a rewarding experience.

Boards play a critical role in the long-term success of organizations. In addition to the expected fiduciary responsibilities, healthcare boards are tasked with promoting and embodying the mission and vision of the institution and advocating for its well being while setting aside self-interest.  Advocacy includes ongoing education of politicians and civic leaders, fundraising and networking with potential donors, and telling the organization’s “story.”  It is imperative that the board builds relationships in the community in order to expand services to meet community needs and partner with other aligned organizations.

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Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa

Developing leaders must navigate the hallway of hell

by Michael J. Zappa

Enhancing our own leadership development along with the novice and advanced leaders on our teams is mission critical in healthcare today. The environment that we are challenged to be successful in is very harsh — increasing the cost of technology and pharmaceuticals, the ever increasing cost of labor, on top of declining reimbursement.

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