The Branding Blog for Healthcare Leaders

Your hub for healthcare branding insights.

Explore our blog for expert insights, tips, and thought leadership in healthcare branding.

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Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa

Unlocking the Secret of Significance

By Michael J. Zappa, MD, FACEP

Dreams and aspirations come in many forms: from the drive to be the best at something, to lead a victorious team, to be a great parent, or to be that selfless, ever-reliable friend and humanitarian. Many people can check the box of some of these achievements, yet they may remain unfulfilled - reaching their goal did not transform them.

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EW Tibbs EW Tibbs EW Tibbs EW Tibbs

The Lost Art of Listening

By E.W. Tibbs

Sometimes it is hard to appreciate the beauty of the journey. Reflection and memories often bring the most impactful and enduring lessons. Role models play such a critical role in our lives. Two of my role models were my grandmothers.

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Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive Pamela J. Gallagher Pamela J. Gallagher, Senior Financial Healthcare Executive

Patient privacy in a post-pandemic world

By Pamela J. Gallagher

The Health Insurance Portability and Accountability Act, more commonly referred to as HIPAA, has been in effect for nearly two decades. In that time, no crisis has challenged the fabric of those regulations like the COVID-19 pandemic.

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Seleem Choudhury Dr. Seleem R. Choudhury Seleem Choudhury Dr. Seleem R. Choudhury

An entrepreneurial approach to healthcare’s challenges

By Dr. Seleem R. Choudhury

An entrepreneur notoriously lives by accepting the risks of a new idea or venture with the possibility of enjoying the rewards. The business world is full of entrepreneurs bringing innovative solutions to problems and increasing profits for businesses. The healthcare industry could harness that entrepreneurial approach, not merely to make a profit, but to improve health outcomes for our patients and invest in our communities.

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Susan Walberg Susan Walberg Susan Walberg Susan Walberg

The Department of Justice Issues New Guidance for Evaluating Compliance Programs, including Mergers and Acquisitions

By Susan Walberg, JD MPA CHC

As Private Equity companies and healthcare organizations move to grow or consolidate practices and organizations, one area of due diligence that is often overlooked is the evaluation of the compliance program and the compliance risks that are the natural result of a deficient program.

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Clay Holderman Clay Holderman, Healthcare Executive in New Mexico Clay Holderman Clay Holderman, Healthcare Executive in New Mexico

A Health Leader's Perspective on Equity

By Clay Holderman

As protests have moved past Presbyterian Hospital daily, I have reflected on what authentic voice I could possibly add to the long-overdue racial equity conversation. I will never understand the perspective of those targeted by a deeply biased system. But I can offer the health outcome lens on what is surely a deeply unequal society.

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Renee Jensen Renee Jensen, FACHE, Healthcare CEO Renee Jensen Renee Jensen, FACHE, Healthcare CEO

Being a mom has made me a better executive

By Renee Jensen

I am passionate about my leadership in the healthcare field. I also love being a mother. Being a working mom has its challenges, and the decision to invest in my career and my family at the same time has brought the occasional judgmental comment—from colleagues, other parents, and even my own family. Some have offered encouragement, telling me that being a mom is just as important as anything else I could do. And while strides are being made for gender equality in the workplace, I don’t feel that motherhood is valued equally in the workplace, or in our culture.

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Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa

Does Anyone Want To Be Here?

By Dr. Michael J. Zappa, FACEP

What are you doing right now? Does it have your full attention? Is it what you want to be doing? Do you want to be here? Where? Anywhere!

In our fast-paced, high stress environment, too often our focus is on what’s next, as opposed to what’s now. Although planning for the future is an important leadership trait, it creates the risk of being disconnected from the present – even taking the joy out of living.

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Rand O'Leary Rand O'Leary, Experienced Healthcare CEO Rand O'Leary Rand O'Leary, Experienced Healthcare CEO

With Accountability Comes Results

By Rand O’Leary

Creating a solid leadership team is not only key for organizational excellence; it’s priceless in a crisis. We are in the midst of extreme, unprecedented times, especially in healthcare, and leaders and managers alike are relying on their teams to help them keep staff focused and engaged, and to make sure their operations are moving forward. To have a team that’s up to the challenges our current circumstances present, however, takes more than just luck, it takes hard work, strategy, and accountability – to each other and to the organizational mission.

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Seleem Choudhury Dr. Seleem R. Choudhury Seleem Choudhury Dr. Seleem R. Choudhury

Providing compassionate care while wearing a face mask

By Dr. Seleem R. Choudhury

Interpreting facial cues is a central component of effective communication. In his 1865 book, Expression of Emotions in Man and Animals, Charles Darwin argued that our brains are able to extract a tremendous amount of subtle detail from just a glance. Our fascination with the face begins at birth, and as adults we remember faces better than any other object (Darwin & Prodger, 1998).

In the healthcare field, clinicians use facial expressions as a part of good therapeutic communication to show empathy, create understanding, and alleviate anxiety (Kujala, Somppi, Jokela, Vainio, & Parkkonen, 2017). But in a time where face masks are the requirement for clinicians and patients alike, our reliance on facial cues to communicate well can be a hindrance.

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Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO Rodney Reider Rodney Reider, Doctorate, FACHE, Healthcare President and CEO

The Joy of Non-COVID Conversation

By Rodney D. Reider

It has been an unusual time: hospitals and health systems striving for optimal performance against a consistently unpredictable foe. The predictions provided opportunity for preparations beyond the non-existent result; nevertheless, our ability to restructure and refocus our organizations produced confidence beyond the prior daily cadence.

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David Harral David Harral | Senior Consultant, KESTGO David Harral David Harral | Senior Consultant, KESTGO

Don’t Break the Piggy Bank: Maximize Savings Opportunities through GPOs

By David Harral, Senior Consultant, KESTGO

In today’s highly competitive healthcare landscape, hospitals and health systems are understandably looking for any opportunity to lower costs.

Group Purchasing Organizations are one of many tools health systems can utilize to lower procurement costs and overall expenses.

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Charles Taylor, Chuck Taylor Charles "Chuck" Taylor, Hospital Operations Executive Charles Taylor, Chuck Taylor Charles "Chuck" Taylor, Hospital Operations Executive

Best Practices in ERP Conversion Strategies

By Charles "Chuck" Taylor

It can be daunting to transition to an entirely new technology for purchasing, receiving and distributing, as well as managing the accounting functions that govern such transactions. A methodical and strategic approach to Enterprise Resource Planning (ERP) Conversion helps to focus a supply chain leader’s time and energy throughout the process.

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Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa Dr. Michael "Mike" Zappa

Crisis: What this Stress Test Reveals

By Dr. Michael J. Zappa

Every crisis reveals the truth about systems, processes, and people. Amidst the tears and the heroes of the COVID-19 pandemic there are many valuable lessons to be learned. People will be the focal point of this discussion today: recognizing the Unfiltered View of society and what attracts us to Crisis Leaders.

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Dr. Jason Mitchell Dr. Jason Mitchell | Chief Medical and Clinical Transformation Officer Dr. Jason Mitchell Dr. Jason Mitchell | Chief Medical and Clinical Transformation Officer

Behind the Scenes - How We Collaboratively Bent the COVID Curve in NM

By Dr. Jason Mitchell

Last week NM was lauded in The NY Times for our success in averting death in one of the poorest states in the nation. I wanted to provide a clinician’s view of how this was accomplished from behind the scenes.

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