The Branding Blog for Healthcare Leaders
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
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What will it take to get patients back to see their doctor?
By Rand O’Leary
The pandemic has changed many things about our culture and daily life. Even with a likely shift to an endemic state and more “normal” days ahead, many things have changed in the past two years that will not change back to how they were. Among them is the old employment model of emphasizing in-person work. In today’s market, if employers want to attract and retain talent, they must offer flexible work options.
Fix the problem, not the blame
By Pamela J. Gallagher
When you are hired into a position after someone has left the organization, my advice is this: Don’t speak ill of the departed! You may not find things in good order, or the way you would like to have left them. However, don’t take the low-hanging fruit of blaming your predecessor for every issue that arises, and don’t accept finger-pointing from your new team either. In my decades of experience, there is always more to a situation than meets the eye.
Hire to get the job done, not to fill a position
By Pamela J. Gallagher
In the midst of the Great Resignation, staffing is complete chaos. Across industries, organizations are rushing to fill vacancies so that customer service (and profits) don’t skip a beat. In the urgency of the moment, everyone is looking to hire permanent employees to replace the ones that resigned, but I think businesses would benefit from taking a pause to evaluate their true needs and rethink how they approach hiring.
COVID in 2022: Key components of moving to an endemic state
By Dr. Seleem R. Choudhury
There can be no doubt that the coronavirus pandemic is ongoing, serious, and unpredictable. But based on current data and past patterns, we can forecast what Spring 2022 might bring and how to best respond.
You are your own best competition.
By Renee Jensen
Are all successful leaders competitive by nature? If pressed to name a leader who is not the least bit competitive, I don’t think I could. I can honestly say that I have never met a successful leader who isn’t always striving to be better, improve themselves, or at very least outperform a friendly competitor.
A View from Overseas - Part 2
The miracle of an outstanding leader. Most say they can count them on the fingers of one hand. It is the one or two good leaders who have really impacted our careers and life in a positive manner. Leaders who actually cared about us as individuals. The leader who personally took the time for us or set us up for success, not just for their own personal advantage.
Toxic leaders lead by division, diversion, and dissension
By Pamela J. Gallagher
In my decades of leadership in healthcare, I have learned the hard way that not every person with a “C” in their title or who has been appointed to a board of directors understands what it means to lead.
Lifting Each Other in Challenging Times
With so much bringing us down, what can we do to lift each other up? We must respond to these difficult times with a deep sense of caring, understanding, and support for one another and our communities.
A View from Overseas - Part 1
By Rodney D. Reider
I have been in multiple clinics, hospitals, and healthcare sites and facilities around the world. I have watched heroic activity by some of the most excellent human beings one can ever come across in this life.
A mission statement must be more than a PR tactic
By Dr. Seleem R. Choudhury
Each one of us has deeply held beliefs that motivate us to action. This is part of what it is to be human. It is embedded in our humanity to pursue virtue, or a habitual and firm disposition to do good.
Don’t leave money on the table. Conduct a code review.
A code review allows your organization to be agile and thoughtful in adapting to coding changes, rather than undergo the stress of constantly playing regulatory catch-up.
Caring for employees left behind in the Great Resignation
By Pamela J. Gallagher
Everywhere I see headlines about “The Great Resignation.” Many are pontificating about why people are leaving jobs or about unemployed individuals’ motivations for choosing to delay looking for a new position.
Using Personal Resilience to Build Organizational Resilience
By Rand O’Leary
Over the past 18 months, we've seen burnout strike healthcare professionals and leaders at levels previously unseen. Colleagues are retiring, dedicated providers are leaving, and countless others across the country are taking time away for stress and mental health renewal.
Developing excellence in primary care
By Dr. Seleem R. Choudhury
Nearly half of all Americans suffer from at least one chronic disease, and that number is growing. Chronic diseases—including cancer, diabetes, hypertension, stroke, heart disease, respiratory diseases, arthritis, obesity, and oral diseases—can lead to hospitalization, long-term disability, reduced quality of life, and death. Additionally, chronic diseases often require a long period of supervision, observation, or care. To make matters more complicated, many patients have multiple morbidities, creating particular challenges for healthcare providers.
Leadership Potential – Grabbing the Next Rung
By Rodney D. Reider
Such potential! It is very complimentary for our organization to have such a well-respected individual express an interest in leadership. An individual who demonstrates outstanding clinical skills and has the expressed desire to move into a more formal leadership position. This particularly naturally talented individual always comes across as likeable and intelligent.
What I’m learning about moving forward in uncertainty
By Pamela J. Gallagher
It’s been 18 months since COVID-19 changed everything, and I am exhausted. We have endured tremendous loss as a society: loss of life, finances, jobs, routines, community…and the list goes on. Coping with uncertainty has become “normal.”
Important Update: FTC Clarifies Health Breach Notification Rule- Healthcare Apps and Vendors Are Included
By Susan Walberg, JD MPA CHC
The many thousands of apps that are selected and used by consumers to manage illnesses, track fitness, and other health-related services do not fall under HIPAA’s requirements and were, for the most part, unregulated. All of this has changed with a September 15, 2021, Policy Statement by the FTC.
Pursuing Peak Performance
By Michael J. Zappa, MD FACEP
Ask yourself the question: could you be doing better? Use whatever frame of reference you would like, and I bet in at least one area or another you would answer yes. Undoubtedly everyone has enjoyed a period, whether long or short, when they felt like they have hit their stride, accomplished a goal, and reveled in some personal pride. What did you do that was so right? In the stressful world of today it's easy to get caught in a rut, focusing on just surviving instead of thriving. If you're not at one of those peaks sailing along successfully, or if you are, and you want to keep it going, remember the three “Ps”: positivity, persistence, and priorities.
Healthcare Apps and Data Privacy/Security Risks
By Susan Walberg, JD MPA CHC
Healthcare apps have become increasingly prevalent, with people using them for counting steps, monitoring their calories, or linking to various medical devices, to name just a few examples. Since the COVID outbreak, however, and the explosion of telehealth as a healthcare option, these apps have proliferated at an insane rate. As of 2020, there were 325,000 healthcare apps on the market, with more coming all the time.
In healthcare finance, the numbers alone are not enough
By Pamela J. Gallagher
Healthcare organizations spend tens of millions on sophisticated data collection and storage, yet it is hard to define what data is worth to an organization. What is its true value? This depends entirely on how the organization uses it. If an organization does not understand how to interpret and make use of their current and historical data, they will not optimize the return on this significant investment.