When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

Google searches are helpful, but they can only get you so far. Here are a few reasons why search engines shouldn’t stop you from creating content to share your know-how.

With so many platform options, how can you tell which ones are the right fit? Here are a few questions to ask yourself to figure out which social media platforms are going to be worth the time and effort.

Are you stuck in a social media content rut? Here’s few ideas to spice things up.

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.