Think of social media engagement as a tiered system that contributes to your personal goals, rather than focusing on hard data.

Blogging isn’t just a writing exercise. It’s a way of demonstrating your deep understanding and commitment to your profession. It’s your platform to share, educate, and enlighten, solidifying your stature in the field.

When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

If your online presence doesn’t make a good first impression, potential customers may not stick around for a second one.

With so many platform options, how can you tell which ones are the right fit? Here are a few questions to ask yourself to figure out which social media platforms are going to be worth the time and effort.

If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.

Are you a busy business owner or solopreneur? Considering outsourcing your social media management? Learn the pros and cons to find out if it’s right for you.

Do you need to right-size your expectations of what social media can accomplish for your brand?

The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.

By Danielle Mellema

Entrepreneurs and small business owners are seeing the benefits of the still-growing podcasting trend. Podcast hosting is a (generally) low-cost way is to kill many birds with one stone—you can share your expertise, learn from others, deepen your network, position yourself as a thought-leader in your industry, and build a community with similar goals, interests, or ideals.