The perk of building your online personal brand? You control the narrative. Once you determine who you want to be in the eyes of the Internet, there’s no stopping you.

The Internet has changed the game for job seekers. The paper resume has been swapped out for a LinkedIn profile. Face-to-face meetings have been replaced with Facetime. Your local word-of-mouth reputation is small potatoes next to someone with a well-developed online presence. When it comes to the Internet, you are who Google says you are.

Fact: 92 percent of recruiters “Google” potential candidates according to a social recruiting survey.  LinkedIn is the clear favorite, with 94 percent of recruiters searching it to find top talent.  Potential employers also look at Facebook, Twitter, Google+ and really anything that search engines render when your name is entered.

How can you take control of your online reputation?