Do you need to right-size your expectations of what social media can accomplish for your brand?

The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.

By Danielle Mellema

Entrepreneurs and small business owners are seeing the benefits of the still-growing podcasting trend. Podcast hosting is a (generally) low-cost way is to kill many birds with one stone—you can share your expertise, learn from others, deepen your network, position yourself as a thought-leader in your industry, and build a community with similar goals, interests, or ideals.