The Branding Blog for Healthcare Leaders
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
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Could the challenge you’re facing be your defining moment?
By Deb Mohesky
We are attracted to narratives of the “defining moment” that comes through the pieces clicking perfectly into place, a heartfelt conversation with a friend, or a chance encounter with a stranger that gives one the feeling of knowing at a specific point in time what they are meant to do in life. This “defining moment” is referred to often in motivational speeches and self-help books, yet it is elusive for so many. Could it be that we are looking in the wrong place?
Want to move your organization farther, faster, and with more purpose? Appoint a Chief Transformation Officer.
By Deb Mohesky
Dedicated to helping organizations coordinate and expedite their initiatives, the Chief Transformation Officer (CTO) is the newcomer to executive teams in healthcare systems. Though a little-heard-of position only a few years ago, the rise of mergers between health systems and acquisitions of smaller hospitals by larger networks has created rapid change in the healthcare industry.