The Branding Blog for Healthcare Leaders
Your hub for healthcare branding insights.
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Considerations related to the use of AI in healthcare
Machine learning is not going to be a panacea for all problems, and has great potential to create new ones. There are many considerations that healthcare leaders must make as they evaluate AI in their particular contexts.
Patient empowerment before receiving care is the key to lowering healthcare costs
The only way to solve the problem of healthcare costs is to educate, empower, activate, and engage patients. Providers and public health programs need to give patients the information they need about their own health and how to care for themselves, but patients must also be educated about the real costs of healthcare.
To serve or not to serve: Questions to ask yourself before you accept a board appointment
Often, we are flattered when we’re asked to join something—and reasonably so! —and so we assume it must be a good thing and a worthy organization. But to maintain an active commitment for the entire length of your board service, you need clarity from the start on what it would entail to accept the board assignment and the values you share with the organization.
Climate change impacts the health of our communities
We all need to play a role in reducing the effects of climate change on our planet. All of us. As a clinician and healthcare executive, I have had the opportunity to see the direct impact of climate change on many of the patients we serve.
To strengthen our health system, we must start with primary care
By Keith Hovan
Thriving primary care practices are foundational to our entire health system, so widespread reports of burnout among primary care physicians (PCPs) are cause for great concern. Beyond the stress of providing care during a two-year pandemic, navigating the complexities of the electronic health record (EHR) has long been a drain of time and energy.