Connections, Not Transactions: A better way to network
By Jim Wiederhold
Networking is so often thought of as something that no one really wants to do, but that everyone knows they have to do in order to succeed in their careers. But I don’t think most people realize the true value of it.
70% of people looking for a job find it through networking. In my experience, that is absolutely true. In fact, I think that percentage is likely even higher. This means that if you don’t invest in developing your network, you’re missing 70% of the job market. Companies typically look to their executive team’s or employees’ connections first, rather than recruiters or online job boards, when hiring for an open position. With a strong network in place, you can find out about new opportunities farther upstream.
Despite this, most professionals only spend 10% of their time on networking. Connecting with people in your network requires deeper investment if it’s going to be fruitful. But the current model of networking doesn’t work in today’s world.
Connection, not transaction: A better way to network
Most modern networking is fairly transactional. In fact, I think the word “networking” has a negative connotation to it for that very reason. Reframe the way you think about networking, and consider it an opportunity to connect, rather than a way to get something you need from someone else.
People cast a wide net, but none of the relationships in their network have much depth. LinkedIn, though I find it a helpful tool, reinforces this focus on how big your network is. But numerous superficial acquaintances are never going to be as meaningful or helpful to your career long-term as a handful of deep professional relationships.
