Blogging isn’t just a writing exercise. It’s a way of demonstrating your deep understanding and commitment to your profession. It’s your platform to share, educate, and enlighten, solidifying your stature in the field.

A professionally-designed website tailored to tell your story in a dynamic way will help you stand out in the competitive healthcare landscape.

When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?

You can start showing up online as the expert you are, and LinkedIn is a great place to start.

If your online presence doesn’t make a good first impression, potential customers may not stick around for a second one.

The Internet has changed the game for job seekers. The paper resume has been swapped out for a LinkedIn profile. Face-to-face meetings have been replaced with Facetime. Your local word-of-mouth reputation is small potatoes next to someone with a well-developed online presence. When it comes to the Internet, you are who Google says you are.

Fact: 92 percent of recruiters “Google” potential candidates according to a social recruiting survey.  LinkedIn is the clear favorite, with 94 percent of recruiters searching it to find top talent.  Potential employers also look at Facebook, Twitter, Google+ and really anything that search engines render when your name is entered.

How can you take control of your online reputation?