Could a professional website be what your personal brand is missing?

By Danielle Mellema, Chief Ghostwriter, Digital Content Manager

As a healthcare executive, you’re looking to establish an online presence that fully represents your expertise or leadership.

Social media is an excellent tool for making waves and creating connections online, but those platforms can’t do it all. A professionally-designed website tailored to tell your story in a dynamic way will help you stand out in the competitive healthcare landscape.

Professional websites aren’t just for the too-big-for-their-britches or the recognized change-makers on the speaking circuit. It’s for anyone who wants to set the narrative about how they’ve contributed to their healthcare organizations in the past and how they believe they can make a difference in the healthcare industry in the future.

Gain clarity in the process.

Healthcare executives who want to move forward in their careers need to have clarity on who they are, who they aren’t, and what “superpower” they can offer a team or organization. The beauty of the website building process is that each step—from considering your story, stating your goals, and pinpointing your audience to creating the sitemap, writing the copy, and selecting the graphics—forces you to consider these questions in order to create a just-right website to reflect who you are as a leader in the healthcare field. 

Share your story on your terms, not an algorithm’s.

Social media is a great place to develop and promote your personal brand, but it is inherently limiting. In the end, you aren’t in charge of how content is displayed, the features of the particular platform, or whether or not your friends and followers are able to even see what you post. Thanks, algorithm…

When you develop a personal website, you get to call the shots about what kind of content is seen first by visitors, the look and feel surrounding that content, and what mediums you want to use to tell your story.

Create a one-stop shop.

Make it easy for new connections in your network and potential employers to see all that you have to offer. A sharp executive summary or resume is essential (we know all about that), but why not also have a dynamic way to share your story?

A professional website allows you to show off your skills, expertise, and leadership style through videos, blogs, featured news clips and podcast interviews, personal and professional photos, and a more interactive version of your resume—all in one place.

Website development is increasingly user-friendly, which is a win for everyone. But if you want your personal website to be more than just a box checked off your career development to-do list and instead help you stand out in the crowd and move you toward your professional goals, then you need to get an expert involved.

Learn more about how our website design and development services can help, then reach out to take your first step toward a website that reflects all you bring to the table.