Can’t find any job openings? Write a marketing letter.

By Jim Wiederhold

A lot of people looking for the next step in their career rely heavily on advertised openings and recruiters, but many jobs on the market are never made public. You lose a lot of the market if you wait to see what becomes available. Sending a marketing letter to the organizations you’d like to be part of—even if they don’t have any advertised openings—opens you up to opportunities you wouldn’t have otherwise.