The branding blog for healthcare leaders.
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
Job Seekers: The secret formula to surviving “the quiet”
The first few weeks after you leave your job are a whirlwind of activity. But when things start to get quiet, you need to take smart, steady action to keep you from going into a tailspin.
Master the Art of Self-Promotion: 3 Strategies for Healthcare Professionals to Overcome the Fear of Writing About Themselves
When you are good at what you do, you focus on the work and not yourself. But what happens when it comes time to talk yourself up, whether for a presentation or a potential job opportunity?
Healthcare leaders: What’s your next career move?
What happens when we’ve climbed the traditional corporate ladder as far as we can go and exhausted all backup plans, or those plans no longer hold the same appeal they once did?
Why I didn’t become a doctor
I’ve helped well over 300 healthcare professionals with their online personal and business brands—and it all started with a dream to become a doctor.
Making The Leap: Signs You're Ready for Entrepreneurship
Should I become an entrepreneur? Good question! Check out the top ten signs that you’d make an amazing entrepreneur and what you should do next to get started.
Fired after 40? Here’s how to move forward.
If you’ve been abruptly dismissed, you need a plan to move forward with as little career gap as possible.
Navigating the Executive Search Firm Landscape
By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players
Working with an executive search firm can give you access to jobs that might not be listed publicly. However, not all search firms operate the same way. It’s important to know the difference between the two types of executive search firms to understand what they can do for you and set your expectations accordingly.
Readying yourself for a potential job change
The truth is, you may not always see a job change coming, but it will happen to all of us at some point in our careers—especially in healthcare. Career transitions are consistently listed among the most stressful events of a person’s life. But if you do things right and prepare yourself before the job change comes, it’s not as traumatic.
References make a difference in a job search
By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players
In today’s competitive job market, a good reference is more valuable than ever. But preparing a reference list needs to be done right, or you could end up hurting your chances of landing the job, rather than helping.
Ask the right questions in your interview
By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players
When people in career transition are preparing for an interview, they tend to spend a lot of time practicing their answers to the questions that they think they’ll be asked. This is wise. You can almost guarantee you’ll be asked some form of the questions “Why are you interested in this position?” or “Tell us about a time when you ____” or “How have you made a difference in your previous organizations?”
Can’t find any job openings? Write a marketing letter.
By Jim Wiederhold
A lot of people looking for the next step in their career rely heavily on advertised openings and recruiters, but many jobs on the market are never made public. You lose a lot of the market if you wait to see what becomes available. Sending a marketing letter to the organizations you’d like to be part of—even if they don’t have any advertised openings—opens you up to opportunities you wouldn’t have otherwise.
What search committees want
By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players
In your career transition, you will come across many job opportunities, and an idea of what search committees are looking for can help you discern which positions are a potential fit for your experience, skills, and career ambitions. Thankfully, figuring out what search committees want isn’t rocket science.
When it comes to cover letters and resumes, one size does not fit all
By Jim Wiederhold
Last month, I discussed the importance of increasing your activity and setting reasonable stretch goals to get the results you want in your career transition journey. One of the essential activities of someone who is looking for the next step in their career is submitting resumes and cover letters to a recruiter or an employer for a specific opportunity—what I like to call “getting paper out.”
More activity, more results
By Jim Wiederhold
The old sales adage can be applied to career transition as well—activity equals results. Yet, this is where so many people fail. They don’t buy into this equation, limit their activity, and consequently limit their results. By focusing on those activities that you can control and ramping up the frequency of those activities, you are creating more opportunities to accomplish your goals.
What to do when your career transition journey stalls out
I’m sure you’ve heard the saying that insanity is defined as “doing the same things and expecting different results.” It’s a common saying because we all know it to be true: if you keep repeating the same actions, you will get the same outcomes.
Keep your career transition momentum going this summer
By Jim Wiederhold
In a typical year, I tell my clients to anticipate a slow-down in their career transition momentum during the summer months. But this year, this may not be the case.
When reaching out to your network, focus on connection, not the “big ask”
By Jim Wiederhold
In the career transition journey, there are some things you can control and some things you can’t. This is especially true when reaching out to people you’d like to connect with to expand your network. You can try to create touch points, but you can’t make them call you back. However, there are some steps you can take to increase the likelihood of making a connection with that person, and forming a relationship where there’s something in it for both parties.
How to tell your exit story honestly while honoring your former organization (and yourself)
By Jim Wiederhold
No matter whether someone leaves his or her company under positive or negative circumstances, everyone struggles with their “exit story.”
6 factors that will make or break your career transition journey
By Jim Wiederhold
Career transition can be one of the most challenging times in a person’s life. For some, the journey is difficult and demoralizing; for others, it is a time of great learning and refining values. The difference between these two types of experiences lies in your mindset. For a positive, successful career transition that helps you grow personally and professionally, pay attention to these factors: passion, attitude, confidence, baggage, expectations, and control.
Being open to others’ expertise will make you better at sharing your own
By Jim Wiederhold
Over the past year, countless organizations have created COVID-related content to let the public know how they’re responding in “these unprecedented times.” While some articles and ads have been inspiring or moving, some organizations have overpromoted to the point of being obnoxious. Rather than taking a partnership approach, they’ve chosen a selling approach, and it lands all wrong at a time when the country is struggling.