When reaching out to your network, focus on connection, not the “big ask”

By Jim Wiederhold

In the career transition journey, there are some things you can control and some things you can’t. This is especially true when reaching out to people you’d like to connect with to expand your network. You can try to create touch points, but you can’t make them call you back. However, there are some steps you can take to increase the likelihood of making a connection with that person, and forming a relationship where there’s something in it for both parties.