The Branding Blog for Healthcare Leaders
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
Want to see your article here?
‘Healthcare From the Trenches’— A Must-Read in 2020
by John N. Kastanis
Yet again, another book has recently been published covering the shortcomings of the current U.S. Healthcare system. But its unique approach in allowing the voice of key participants in every healthcare transaction, namely those who provide care and the ones that receive it, make it a very worthwhile read. I am referencing “Healthcare From the Trenches” by Dr. Alejandro Badia.
Can our Board be better? A few considerations
By Mike McBride
The best healthcare boards are dedicated to the success of the organizations and communities they serve, have a sincere hunger to stay up-to-date and informed about industry standards and stay curious about emerging trends. Board members have to be well educated on the issues, well prepared for generative discussions, and be mindful of the interests and concerns of stakeholders. Being a contemporary healthcare board member demands a great deal and, in turn, can provide a rewarding experience.
Boards play a critical role in the long-term success of organizations. In addition to the expected fiduciary responsibilities, healthcare boards are tasked with promoting and embodying the mission and vision of the institution and advocating for its well being while setting aside self-interest. Advocacy includes ongoing education of politicians and civic leaders, fundraising and networking with potential donors, and telling the organization’s “story.” It is imperative that the board builds relationships in the community in order to expand services to meet community needs and partner with other aligned organizations.
Selling to digital to a hospital? Think like the CEO.
By David Berger
The pathway to success for digital health startups is challenging. Hospitals are often looked at as the point of entry for digital startups. Trying to work with large hospitals can pose challenges for early stage start-ups for several reasons:
1) Hospitals often are a part of larger systems. As a result, there are multiple layers to the approval process with multiple decision makers prolonging the sales cycle. In my experience as COO of an academic medical center the time from initial interest to contract can exceed two years. Furthermore, complex deployment processes add to the timeline for pilot implementation.
Lessons from Global Health Development: Insights from Four Change Models
by Rob Thames
This is Part 3B of this three-part series.
Part 3A briefly reviewed four change methods. This Part 3B compares them to elicit insights.
Motivational Interviewing, Kotter’s 8-Step Model, Baldrige Communities of Excellence, and SEED-SCALE, reviewed in Part 3A, were selected to reflect and reveal the wisdom of a range of disciplines, applications at different levels (individual, organizational, community and population) and purposes to aid change practitioners in the thinking and doing of their craft. How can comparing these models elicit deeper insights to affect sustainable change sooner and better?
Good Operations is Good Strategy
Good operations is good strategy. Operational excellence. Blocking and tackling. Within health systems, the ongoing importance of good operations should be highlighted as a foundational element of every strategic plan. Good operations is a “no lose” strategy that positions a health system for success regardless of the many external forces providing new challenges. Value-based contracting, risk-sharing and Medicare break even strategies are all dependent on the fundamentals of sound operations. Operational Excellence requires strong and improving performance across a broad spectrum of metrics related to safety and quality, customer service and cost efficiency.
Joy in Leaders = Joy in Work
By Dr. Michael J. Zappa
Focusing on joy, especially in work, is gaining momentum. It has my attention! It is clear to me that the mindset and habits are exactly what great leaders have and do and what developing leaders should concentrate on.
It is very tempting for any leader, especially those in healthcare, to focus on what’s wrong, what needs to be fixed. It’s time to view the situation through a different lens…we need to focus on the meaning and purpose of our work. This is a distinct advantage for those of us in healthcare, our mission is making peoples lives better.
Lessons from Global Health Development: Harnessing Methods of Change
Lessons from Global Health Development: Harnessing Methods of Change
By Rob Thames
This is Part 3A of this three-part series.
This Part 3A briefly reviews four change methods and Part 3B will compare them.
“I have no idea how to change anyone. But I carry around a long list of people in case I ever figure out how.” - Anonymous
Eliminate four billion dollars of waste from a large healthcare system next year. Increase the CMS TPS (Total Performance Score) for a hospital from the national average of 38.1 to 60 in two years. Reduce maternal, child and infant mortality in Nigeria by 50% in three years. These are large-scale improvement goals – at healthcare system, hospital and population health levels, respectively.
Off Track – Now What?
It happens. The organization is off plan…by a lot; and it is not the first time. More than a modest correction or a “wait until next month.” Many factors were likely involved, but the relentless dynamics of the market have overwhelmed a longstanding management team. It is akin to a cyclist who has slipped back from the peloton due to chronic cadence deficit – and now the gap is widening.
It takes a team - the story of a turnaround that could have and should have happened
As discussed in the blog, Healthcare Can Not NOT Change, healthcare is a business. And, considering the economic contribution they make throughout their region, it is big business. With each hospital closure that hits the media, it is not simply the services provided that is at issue, but the financial impact to the community as well.
What learning to fly taught me about handling adversity
By Rand O’Leary
When everything seems to be going against you, remember the airplane takes off against the wind, not with it, Henry Ford.
Ask any pilot if they remember the first time they flew the airplane alone. And you’ll get a resounding yes! The solo flight is a milestone in each pilot’s life, it’s the time when preparation and opportunity all come together. You are alone in the airplane, no instructor by your side correcting mistakes, keeping you safe, it’s all up to you.
Although my solo was over 20 years ago, I remember it as though it were yesterday. The weather, the sounds of the engine and the wheels rolling down the runway. But what I remember the most about that day is looking over to my right and seeing that empty seat next to me, knowing I was completely responsible for returning this aircraft safely to the ground, intact.
Resilience - Question and Answer
Re-posted with permission from HealthTechS3. Original article here.
As a sequel to our last blog on Resilience: The 5 Keys to Becoming a Resilient Leader written by our CEO, Derek Morkel of HealthTechS3, we provide a 2-part Q&A series of informative insights from two of our exceptional interim executive leaders, on the true grit, perseverance and resilience they’ve had to demonstrate through their professional working careers as leaders.
Rodney Reider has a rich history of 25 years’ healthcare industry experience, having worked across various boards and with physicians, employees, and the community to strengthen core services to customers. As a strategic, enthusiastic, and accomplished leader he has mastered the ability to identify and draw upon team members’ strengths in order to optimize performance and face any challenges to reach a common goal.