Put your own name in the Google search bar
By Jim Wiederhold
When people hear the term “reputation repair,” it brings to mind extremely negative, even catastrophic, images. But reputation repair is broader than that in my mind. Managing your reputation is the work of every single professional, from those with a sterling reputation who are happy in their current situation, to the ones getting ready to make a career transition, to people dealing with the impact of negative press.
Think like a recruiter.
Not many people monitor themselves online like they should. How long has it been since you last put your own name in the Google search bar? Anything that shows up in the results needs to be reviewed. Ask yourself, “Will this help or hurt my reputation?”
Too many people look on the surface, stopping after the first few search results. But recruiters go deeper than that. They will look at the first several pages of links that mention your name. You need to take a deep dive on yourself to look for info that is not only overtly negative, but articles, quotes, or images that could be misinterpreted.
I also urge you to think critically about your engagement on social media. Recruiters can easily monitor your activity on your social media accounts—even your personal ones. Someone intent on digging will be able to see not only what you post on your personal account, but also other accounts you follow, posts from others that you have liked, and photos or posts you have been tagged in by other accounts. You have to engage wisely and stay on top of what appears on social media.
Think before you speak.
A good way to avoid search results that could hurt your reputation is to think before you speak. This is important not just for when you are looking for your next opportunity, but at all times. The fact is, everything we say is open to others’ interpretation, regardless of our motivations and intentions. We likely all know or know of someone who wrote or said something at the wrong time when organizational or cultural tensions were high, and it cost them their jobs.
