Think of social media engagement as a tiered system that contributes to your personal goals, rather than focusing on hard data.

Let summertime feel like summertime! Here’s a few ideas for how you can take a break from your usual social media rhythms to enjoy the warmer weather and a slower pace.

There are some benefits that a personal website can offer that a LinkedIn profile—no matter how effective—just can’t.

Get steady, strong audience growth without high costs and cringy self-promotion.

Your LinkedIn profile is just a few tweaks away from cutting through the social media noise and raising some eyebrows (in a good way).

You can start showing up online as the expert you are, and LinkedIn is a great place to start.

If your online presence doesn’t make a good first impression, potential customers may not stick around for a second one.

With so many platform options, how can you tell which ones are the right fit? Here are a few questions to ask yourself to figure out which social media platforms are going to be worth the time and effort.

If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.

Are you a busy business owner or solopreneur? Considering outsourcing your social media management? Learn the pros and cons to find out if it’s right for you.

Do you need to right-size your expectations of what social media can accomplish for your brand?

Are you stuck in a social media content rut? Here’s few ideas to spice things up.

The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.

If you are an individual or business with lots of ideas but little time to turn them into words or an industry expert with knowledge to share but who dreads writing, you are the exact right kind of person to work with a ghostwriter—no celebrity status necessary.

By Jim Wiederhold

When people hear the term “reputation repair,” it brings to mind extremely negative, even catastrophic, images. But reputation repair is broader than that in my mind. Managing your reputation is the work of every single professional, from those with a sterling reputation who are happy in their current situation, to the ones getting ready to make a career transition, to people dealing with the impact of negative press.

By Jim Wiederhold

Over the past year, countless organizations have created COVID-related content to let the public know how they’re responding in “these unprecedented times.” While some articles and ads have been inspiring or moving, some organizations have overpromoted to the point of being obnoxious. Rather than taking a partnership approach, they’ve chosen a selling approach, and it lands all wrong at a time when the country is struggling.

By Claire Sakaoka

As freelancers and solopreneurs, we are always looking for ways to either cut overhead or create more time in the day. Or very often – BOTH. And when you are busy, creating and managing social media accounts fall to the bottom of your list. Admit it, at least one day a week, the thought crosses your mind, “I should be posting to __________.”