The branding blog for healthcare leaders.
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
If I’m on LinkedIn, do I really need a personal website?
There are some benefits that a personal website can offer that a LinkedIn profile—no matter how effective—just can’t.
The 7 Fundamentals of Personal Branding for Healthcare Executives
Don’t let an underdeveloped executive presence hold you back. Empower yourself with a strong personal brand that showcases your expertise, commands respect, and opens doors to new opportunities!
How to grow your audience organically
Get steady, strong audience growth without high costs and cringy self-promotion.
Job Seekers: The secret formula to surviving “the quiet”
The first few weeks after you leave your job are a whirlwind of activity. But when things start to get quiet, you need to take smart, steady action to keep you from going into a tailspin.
Master the Art of Self-Promotion: 3 Strategies for Healthcare Professionals to Overcome the Fear of Writing About Themselves
When you are good at what you do, you focus on the work and not yourself. But what happens when it comes time to talk yourself up, whether for a presentation or a potential job opportunity?
A stand-out LinkedIn presence is just a few small changes away
Your LinkedIn profile is just a few tweaks away from cutting through the social media noise and raising some eyebrows (in a good way).
Could a professional website be what your personal brand is missing?
A professionally-designed website tailored to tell your story in a dynamic way will help you stand out in the competitive healthcare landscape.
Healthcare leaders: What’s your next career move?
What happens when we’ve climbed the traditional corporate ladder as far as we can go and exhausted all backup plans, or those plans no longer hold the same appeal they once did?
Making The Leap: Signs You're Ready for Entrepreneurship
Should I become an entrepreneur? Good question! Check out the top ten signs that you’d make an amazing entrepreneur and what you should do next to get started.
Are you getting the most out of your LinkedIn profile?
If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.
Fired after 40? Here’s how to move forward.
If you’ve been abruptly dismissed, you need a plan to move forward with as little career gap as possible.
Navigating the Executive Search Firm Landscape
By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players
Working with an executive search firm can give you access to jobs that might not be listed publicly. However, not all search firms operate the same way. It’s important to know the difference between the two types of executive search firms to understand what they can do for you and set your expectations accordingly.
Readying yourself for a potential job change
The truth is, you may not always see a job change coming, but it will happen to all of us at some point in our careers—especially in healthcare. Career transitions are consistently listed among the most stressful events of a person’s life. But if you do things right and prepare yourself before the job change comes, it’s not as traumatic.
References make a difference in a job search
By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players
In today’s competitive job market, a good reference is more valuable than ever. But preparing a reference list needs to be done right, or you could end up hurting your chances of landing the job, rather than helping.
Put your own name in the Google search bar
By Jim Wiederhold
When people hear the term “reputation repair,” it brings to mind extremely negative, even catastrophic, images. But reputation repair is broader than that in my mind. Managing your reputation is the work of every single professional, from those with a sterling reputation who are happy in their current situation, to the ones getting ready to make a career transition, to people dealing with the impact of negative press.
Ask the right questions in your interview
By J. Larry Tyler, FACHE, FHFMA, CMPE, Master Career Coach for Senior Players
When people in career transition are preparing for an interview, they tend to spend a lot of time practicing their answers to the questions that they think they’ll be asked. This is wise. You can almost guarantee you’ll be asked some form of the questions “Why are you interested in this position?” or “Tell us about a time when you ____” or “How have you made a difference in your previous organizations?”
Can’t find any job openings? Write a marketing letter.
By Jim Wiederhold
A lot of people looking for the next step in their career rely heavily on advertised openings and recruiters, but many jobs on the market are never made public. You lose a lot of the market if you wait to see what becomes available. Sending a marketing letter to the organizations you’d like to be part of—even if they don’t have any advertised openings—opens you up to opportunities you wouldn’t have otherwise.
When it comes to cover letters and resumes, one size does not fit all
By Jim Wiederhold
Last month, I discussed the importance of increasing your activity and setting reasonable stretch goals to get the results you want in your career transition journey. One of the essential activities of someone who is looking for the next step in their career is submitting resumes and cover letters to a recruiter or an employer for a specific opportunity—what I like to call “getting paper out.”
More activity, more results
By Jim Wiederhold
The old sales adage can be applied to career transition as well—activity equals results. Yet, this is where so many people fail. They don’t buy into this equation, limit their activity, and consequently limit their results. By focusing on those activities that you can control and ramping up the frequency of those activities, you are creating more opportunities to accomplish your goals.
What to do when your career transition journey stalls out
I’m sure you’ve heard the saying that insanity is defined as “doing the same things and expecting different results.” It’s a common saying because we all know it to be true: if you keep repeating the same actions, you will get the same outcomes.