The branding blog for healthcare leaders.
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
“What would I write about, anyway?” 10 prompts to get you started on sharing your leadership wisdom
If you are at a point in your career where you are ready to start influencing the next generation of leaders and inspiring your colleagues, here are 10 prompts to get your wheels turning.
If I’m on LinkedIn, do I really need a personal website?
There are some benefits that a personal website can offer that a LinkedIn profile—no matter how effective—just can’t.
The 7 Fundamentals of Personal Branding for Healthcare Executives
Don’t let an underdeveloped executive presence hold you back. Empower yourself with a strong personal brand that showcases your expertise, commands respect, and opens doors to new opportunities!
How to grow your audience organically
Get steady, strong audience growth without high costs and cringy self-promotion.
Master the Art of Self-Promotion: 3 Strategies for Healthcare Professionals to Overcome the Fear of Writing About Themselves
When you are good at what you do, you focus on the work and not yourself. But what happens when it comes time to talk yourself up, whether for a presentation or a potential job opportunity?
A stand-out LinkedIn presence is just a few small changes away
Your LinkedIn profile is just a few tweaks away from cutting through the social media noise and raising some eyebrows (in a good way).
Can Healthcare Blogging Build My Brand?
Blogging isn’t just a writing exercise. It’s a way of demonstrating your deep understanding and commitment to your profession. It’s your platform to share, educate, and enlighten, solidifying your stature in the field.
True or false: Content creation isn’t really for me.
When our healthcare executive clients are considering whether to try writing articles to share their expertise, we tend to hear some version of the same ol’ objections. Are yours True or False?
5 ways to make a real mark as leaders in healthcare on LinkedIn
You can start showing up online as the expert you are, and LinkedIn is a great place to start.
Healthcare leaders: What’s your next career move?
What happens when we’ve climbed the traditional corporate ladder as far as we can go and exhausted all backup plans, or those plans no longer hold the same appeal they once did?
3 reasons why you are better than a Google search
Google searches are helpful, but they can only get you so far. Here are a few reasons why search engines shouldn’t stop you from creating content to share your know-how.
Empowering Healthcare Professionals through Personal Branding
The perk of building your online personal brand? You control the narrative. Once you determine who you want to be in the eyes of the Internet, there’s no stopping you.
Taking time away from the acute care market—and how to come back
By Jim Wiederhold
Here’s a scenario I get asked about often:
You’re in the acute care market. With COVID-19 challenges and hospitals only just now starting to hire again, you look outside the acute care market for job opportunities. But you know from watching colleagues take time away from acute care and attempt to return, that it isn’t always possible.
Miracle-Gro® or Roundup® - Which One Are You Using on Your Network?
Why is it that some people thrive and others survive in business? Much of it comes back to their network. A network is like a garden. You have to water it on a consistent basis for it to grow. However, most of us put our heads down and focus on daily tasks. We say that we are too busy to network. We end up neglecting our networking garden and focus mainly on what others can do for us. Unfortunately, this self-referenced behavior is the equivalent of spraying Roundup® on your lush networking garden that you worked so hard to create. So what’s the cure?