The branding blog for healthcare leaders.
Your hub for healthcare branding insights.
Explore our blog for expert insights, tips, and thought leadership in healthcare branding.
“What would I write about, anyway?” 10 prompts to get you started on sharing your leadership wisdom
If you are at a point in your career where you are ready to start influencing the next generation of leaders and inspiring your colleagues, here are 10 prompts to get your wheels turning.
How do I know what counts as “good engagement” on social media?
Think of social media engagement as a tiered system that contributes to your personal goals, rather than focusing on hard data.
Social media engagement when you just need a break
Let summertime feel like summertime! Here’s a few ideas for how you can take a break from your usual social media rhythms to enjoy the warmer weather and a slower pace.
If I’m on LinkedIn, do I really need a personal website?
There are some benefits that a personal website can offer that a LinkedIn profile—no matter how effective—just can’t.
The 7 Fundamentals of Personal Branding for Healthcare Executives
Don’t let an underdeveloped executive presence hold you back. Empower yourself with a strong personal brand that showcases your expertise, commands respect, and opens doors to new opportunities!
How to grow your audience organically
Get steady, strong audience growth without high costs and cringy self-promotion.
Job Seekers: The secret formula to surviving “the quiet”
The first few weeks after you leave your job are a whirlwind of activity. But when things start to get quiet, you need to take smart, steady action to keep you from going into a tailspin.
A stand-out LinkedIn presence is just a few small changes away
Your LinkedIn profile is just a few tweaks away from cutting through the social media noise and raising some eyebrows (in a good way).
Could a professional website be what your personal brand is missing?
A professionally-designed website tailored to tell your story in a dynamic way will help you stand out in the competitive healthcare landscape.
5 ways to make a real mark as leaders in healthcare on LinkedIn
You can start showing up online as the expert you are, and LinkedIn is a great place to start.
Empowering Healthcare Professionals through Personal Branding
The perk of building your online personal brand? You control the narrative. Once you determine who you want to be in the eyes of the Internet, there’s no stopping you.
Why I didn’t become a doctor
I’ve helped well over 300 healthcare professionals with their online personal and business brands—and it all started with a dream to become a doctor.
Are you getting the most out of your LinkedIn profile?
If the last time you updated your LinkedIn profile page was when you were hired to your current position (or earlier), then it’s time to give it a refresh.
Fired after 40? Here’s how to move forward.
If you’ve been abruptly dismissed, you need a plan to move forward with as little career gap as possible.
Stop chasing the algorithm. Focus on consistency instead.
The trust built with your audience through consistent engagement will do more for your brand than any trendy strategy ever could.
How to build a personal brand by knowing your superpower
Want to stand out from the crowd? Learn how to build a personal brand in our blog with an easy step-by-step guide & discover your superpower with our fun quiz!
Can’t find any job openings? Write a marketing letter.
By Jim Wiederhold
A lot of people looking for the next step in their career rely heavily on advertised openings and recruiters, but many jobs on the market are never made public. You lose a lot of the market if you wait to see what becomes available. Sending a marketing letter to the organizations you’d like to be part of—even if they don’t have any advertised openings—opens you up to opportunities you wouldn’t have otherwise.
Why social distancing is good for your personal brand
By Claire Sakaoka
With a background in public relations, I’m trained in not only how to communicate during a crisis, but also how to make lemonade out lemons. I was taught to look for the most consumable angle when delivering news. A way to subtly communicate our company’s positive attributes and/or mitigate potentially damaging messages. This is the lens in which I view the media.